Emerge Product-Market Fit Academy

Learn how to find product-market fit and build your support network with the world's leading edtech and future of work operators


Practical insights to find product-market fit

The Academy provides unique access to interactive sessions with Europe's leading operators - we do NOT do webinars.

Five topics. Five case studies. One per month. Founders can join the programme whenever they need.

Join the community to access all sessions, here.


From the world's leading operators

Our faculty are founders or product people from the world's most notable edtech and future of work companies. They have been there, done it and have practical advice to share on the most important topics. They have the toolkit and the battlescars they will share with you.


Through interactive live sessions

Open track

Join monthly 1-hour seminars with our faculty and other founders on how to PMF fit at your own startup. You don’t learn about PMF passively, you need to be involved. So be warned - these are NOT webinars!

Make new connections & learn how to find PMF

Members-only track

Join the community of leading operators and founders

Apply to join a community of founders and receive extra benefits in addition to the open seminars. This includes intimate office hours with faculty members, along with curated materials and resources.


What's in the curriculum?
Discover: design the right product using continuous research

Marc Andreessen who coined the term product-market fit suggested that the market pulls the product out of the startup. We will cover how to build a deep understanding of your users and validate your hypotheses through continuous research.

Measure: test product-market fit with the metrics that matter

Having the right metrics is crucial to ensuring focus, making the most of your limited resources and guiding your efforts. We will explore how people typically measure PMF, the key indicators of progress towards it and the other metrics that you should consider for your company scorecard.

Vision: create a unique learning product that people love

Product-market fit is all about the magic of your first users falling in love with your product. We will cover the importance of having a clear and inspiring product vision, value proposition, opinions and principles that will make you stand out.

Test and learn: find your first 100 lovers

The key to product-market fit is organic viral growth and retaining a core audience of evangelists. We will cover why it is important to harness organic growth, how to find your first users and create growth loops by encouraging habits.

Sell: identify the right business model

To have product-market fit, you need to be confident that you can make a profit at scale and sustainably grow your audience. We’ll cover how to identify the stakeholders to pay for your product and how to work with schools, universities and employers, what you should give away for free and how much you should charge

Grow: create habits, viral loops and evangelists

The key to product-market fit is organic viral growth and retaining a core audience of evangelists. This topic will cover why it is important to harness organic growth, how to create habit and growth loops and how to encourage your users to recommend you to others.

Who is this for?

You are an 'early-stage' edtech or future of work entrepreneur. You might have raised a little angel capital, you might be looking for a co-founder, or you might still be building the courage to leave your old job and do your startup full time. But one thing unites you all - you are in that crucial first 18 months, where you need to make hard choices about where to focus with limited resources to get to an early product-market fit.

How long are the sessions?

We will cover one topic each month across two sessions - each lasting an hour. The first session will be an open seminar open to all. This will be followed by the members-only office hour that will be accessible only to those who attended the seminar. Office hour places are limited and to attend, you need to apply.

What should I expect from these sessions?

All sessions require active participation with our faculty members and other early-stage founders. You will be asked to turn your cameras on, close your email and come ready to contribute. This will help you actively engage with a problem that will help you improve your business and build your network.

How much does this cost?

All parts of this programme are free to founders but you'll need to apply to join the community. This is to ensure that the community includes just other those who are in the process of founding companies and will actively participate.

How do I get in touch?

Have any other questions or simply want to say hi? Get in touch at hello@emerge.education

Why we started the Emerge Product-Market Fit Academy

90% of startups fail, and 30% fail within their first two years. From speaking to thousands of founders and investing in 60+ startups, we understand what it takes to overcome these odds. That is why we launched the Emerge Product-Market Fit Academy - to provide exclusive access to the experts, insights and community needed for early-stage founders to overcome the biggest barriers to finding product-market fit.

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